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Price for Top Super Bowl Ticket Set to Double

By Dan Weil   |  

The most expensive Super Bowl ticket for next February's game will likely cost $2,600, more than twice the $1,250 charged this year.

A committee of team owners examining the issue will probably approve the plan this week, NFL officials told The Wall Street Journal.

The top tickets give holders club-level seats in the mezzanine with access to indoor restaurants.

The game is set for Feb. 2 at MetLife Stadium in East Rutherford, N.J., the home of the New York Giants and New York Jets. It's the first time the big game will be played at an open-air, cold-weather venue.

The NFL is contemplating the increase because fans and ticket brokers have been re-selling their tickets at a huge premium, and the league would like to keep that revenue for itself, NFL spokesman Brian McCarthy told The Journal.

"We are looking to close the gap between the face value of the ticket and the true value of a ticket to what has become the premier sports and entertainment event," he said.

The second most expensive ticket will rise to $1,500 in 2014 from $900 this year. However, the league is cutting the price of the cheapest tickets to $500 next year from $600 in 2013.

Meanwhile, a 24-ticket Super Bowl suite has sold for $750,000, a source told ESPN.com.

Super Bowl tickets have sold well below market value for years, says Barry Kahn, CEO of Qcue, an Austin-based company that provides ticket-pricing software to the sports and entertainment industries. "If you said they were raising lower-level tickets to $5,000 I wouldn't blink an eye," he told The Journal.


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The most expensive Super Bowl ticket for next February's game will likely cost $2,600, more than twice the $1,250 charged this year.
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