Tags: super | bowl | fox | television | audience

Super Bowl Attracts Record U.S. Television Audience for Fox

Tuesday, 04 Feb 2014 06:48 AM

 

Share:
A    A   |
   Email Us   |
   Print   |
   Forward Article  |
  Copy Shortlink

A U.S. record 111.5 million people watched the Seattle Seahawks’ 43-8 blowout win over the Denver Broncos in the Super Bowl on television, Fox said.

The Feb. 2 game at MetLife Stadium in East Rutherford, New Jersey, was seen in an average of 46.4 percent of U.S. television households, Fox Sports said yesterday in an e-mail, citing Nielsen. That matched CBS’s 2013 telecast.

The annual National Football League championship is routinely the most-watched event on U.S. television, with last year’s matchup drawing an audience of 108.7 million. This year’s broadcast of the three hour, 25 minute game eclipsed the record of 111.3 million viewers set by the 2012 Super Bowl, according to Nielsen.

The showdown pitted the Seahawks, with the No. 1 defense in the league, against the Broncos’ top-rated offense. It was the first time in five years that the No. 1 seed from each conference met for the Lombardi trophy.

Advertisers including at least seven automotive brands paid an average of $4 million for 30 seconds of air time, along with as much as $2 million to produce their commercials, according to Kantar Media. Carmakers as a group were the single biggest sponsors for the third straight year.

21st Century Fox Inc., parent of the network, fell 3 percent to $30.88 yesterday in New York, on a day when the Dow Jones Industrial Average declined 2.1 percent. Class A shares of the company, controlled by Chairman and Chief Executive Officer Rupert Murdoch, rose 56 percent in 2013.

Halftime Show

The Super Bowl halftime show, featuring Bruno Mars and the Red Hot Chili Peppers, attracted 115.3 million viewers, Fox said, topping the 110.8 million who tuned in last year for Beyonce and the 114 million Madonna attracted two years ago.

The Spanish language channel Fox Deportes averaged 561,000 viewers, which Fox said was the largest for a non-soccer event in Spanish cable history. The streamed telecast also set an audience record for a single sports event, Fox said.

Separately, Nielsen said the game generated 25.3 million tweets from 5.6 million unique users of the Twitter Inc. microblogging service, reaching a unique audience of 15.3 million people. Total tweets fell from 26.1 million a year earlier.

The most-tweeted ad was a commercial from Allstate Corp.’s Esurance unit featuring actor John Krasinski offering Twitter users a chance to win $1.5 million, the amount the auto insurer said it saved by buying its spot after the game concluded.

Nielsen said 1.22 million Twitter users sent out 1.85 million messages with the #EsuranceSave30 message need to enter the sweepstakes. The winner will be announced Feb. 5 on “Jimmy Kimmel Live” on ABC.


© Copyright 2014 Bloomberg News. All rights reserved.

Share:
   Email Us   |
   Print   |
   Forward Article  |
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Va. GOP Can't See End to Medicaid Standoff, Fears Loss of Bond Rating

Wednesday, 16 Apr 2014 15:17 PM

If leading Virginia Republicans are right, the battle over Medicaid expansion could leave the state wounded. Virginia Ho . . .

Bridge-gate Legal Fees Running Up to $340 an Hour for NJ Taxpayers

Wednesday, 16 Apr 2014 14:27 PM

New Jersey taxpayers are shelling out as much as $340 an hour for lawyers to represent five present or former staffers o . . .

Art Critic: Bush a Better Artist Than Thomas Kinkade

Wednesday, 16 Apr 2014 14:17 PM

Late "painter of light" Thomas Kinkade was a better technical painter than former President George W. Bush, says art cri . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved