Distributor: Rush Limbaugh Has Regained Advertisers

Thursday, 06 Jun 2013 03:38 PM

By Greg Richter

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Rush Limbaugh, the conservative talk-radio host who lost advertisers after calling a student a "slut," is recovering quite well, his distributor says.

Limbaugh used the term in 2012 after Georgetown law student Sandra Fluke testified before a congressional steering committee on why she believed the Catholic university should be forced to offer birth control under its insurance plan. After a public outcry, many of his advertisers fled.

The slump continued into early 2013, but advertising on the program has picked back up in the second quarter, Premiere Radio senior vice president and director of talk-radio sales Dan Metter said at the Talkers New York 2013 conference.

Metter said Premier, a subsidiary of Clear Channel Media, rose to the "challenge" by focusing on entrepreneurial companies that don't work with major ad agencies, Politico reports.

"They’re not buying an ideology, they’re buying an audience," Metter told the gathering. Many of the advertisers are buying ads "with our progressive radio hosts and our conservative radio hosts and everything in the middle."

The companies are not buying Limbaugh's conservative ideology or fellow talk-show host Randi Rhodes' liberal ideology, Metter said.

"They’re buying them because their audience buys tractors, their audience drinks soda, and their audience needs data backup. And that’s the place to get those types of customers. So we’re doing very, very well."

Endorsements by the talk-show hosts boost sales for such companies, Metter said.

Cumulus Media CEO Lew Dickey earlier this year blamed Limbaugh's comments on Fluke for hurting his company's advertising. Forty of Cumulus' stations air "The Rush Limbaugh Show." Limbaugh has threatened not to renew the contract over Dickey's accusations, which he insists untrue.

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

New Rules Coming for Opting Out of Contraceptive Coverage

Wednesday, 23 Jul 2014 10:13 AM

On the heels of the Supreme Court's temporary order allowing faith-based universities and charities to opt out of provid . . .

Marco Rubio: States Should Determine Gay Marriage Laws

Wednesday, 23 Jul 2014 09:55 AM

Florida Republican Sen. Marco Rubio hasn't changed his stance on same-sex marriage, despite a judge's decision last week . . .

NBC Denies Report 'Meet the Press' Host Being Replaced

Wednesday, 23 Jul 2014 09:33 AM

NBC denied a New York Post report that Meet the Press host David Gregory is being replaced.
 . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved