The Mitt Romney campaign is unleashing a new television ad assault against President Barack Obama in eight crucial swing states.
The ads, which can be seen on Romney’s YouTube channel, focus on both local and national issues. The target states include Florida, Ohio, North Carolina, Virginia, Colorado, Iowa, Nevada, and New Hampshire.
The spots will cost $4.5 million, knowledgeable sources say, according to The Associated Press.
The state-specific ads mark a change of strategy for the Romney campaign, which thus far has focused exclusively on a national agenda, Politico reports. Now that Romney can start spending his funds earmarked for the general election, his campaign may increasingly offer localized messages.
The North Carolina ad encompasses both promises for the state itself and snippets of Romney's convention speech. "This president can ask us to be patient,” he says. “This president can tell us it was someone else's fault. But this president cannot tell us that you're better off today than when he took office."
The narrator then shifts the focus to the Tar Heel State. "Here in North Carolina, we're not better off under President Obama,” she says. “His defense cuts will weaken national security and threaten thousands of North Carolina jobs. Romney’s plan? Reverse Obama’s defense cuts, strengthen our military, create over 350,000 new jobs for North Carolina."
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