Radio Shack Closings: 1,100 Stores Will Shut Doors as Company Falters

Tuesday, 04 Mar 2014 04:47 PM

By Clyde Hughes

  Comment  |
   Contact  |
  Print  
|  A   A  
  Copy Shortlink
As many as 1,100 Radio Shack stores are closing, according to an announcement Tuesday by the Fort Worth, Texas-based company.

The company will have 4,000 stores in the United States after the closings, Radio Shack CEO Joseph Magnacca told The Associated Press. He did not say where or when the closures will happen or the number of jobs lost.

Radio Shack has 27,500 employees globally and the number of locations still tops closest electronics competitor BestBuy, which has 1,400 locations.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

"Our fourth quarter financial results were driven by a holiday season characterized by lower store traffic, intense promotional activity particularly in consumer electronics, a very soft mobility marketplace and a few operational issues," Magnacca said in a news release Tuesday, explaining Radio Shack's poor holiday season.

"Even in this environment, we're continuing to make progress on the five pillars of our turnaround plan: repositioning the brand, revamping the product assortment, reinvigorating the stores, operational efficiency, and financial flexibility," Magnacca continued.

Radio Shack said in the news release that sales were down 19 percent in the fourth quarter, $935.4 million from $1.17 billion in the previous fourth quarter.

For the entire fiscal year, sales fell 8.8 percent to $3.43 billion, compared to $3.83 billion the year before.

"Our brand equity remains strong, reflected in the sales growth we're seeing in our new Concept Stores which redefine the Radio Shack store experience," Magnacca said in his statement. "We have also been encouraged by the positive response to our new brand positioning around 'Do It Together,' which we kicked off with our award-winning Super Bowl commercial."

Radio Shack sales initially jumped 4.58 percent after the company made fun of itself in its 1980s-themed Super Bowl ad, which promised updated and more modern stores.

"We’re using the Super Bowl as the platform to get people to rethink Radio Shack," Jennifer Warren, the company's chief marketing officer, told Forbes at the time. "This ad is meant to grab attention, make viewers laugh, and let people know, it’s out with the old and in with the new RadioShack."



Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Evangelicals With Gay Children Challenging Church

Thursday, 27 Nov 2014 16:00 PM

Rob and Linda Robertson did what they believed was expected of them as good Christians.When their 12-year-old son Ryan s . . .

Frank Yablans, Former Paramount President, Dies at 79

Thursday, 27 Nov 2014 16:00 PM

Frank Yablans, the president of Paramount Pictures during the fertile early '70s era of films such as "The Godfather" an . . .

Central Florida Family Rescued From State Forest

Thursday, 27 Nov 2014 15:58 PM

A central Florida father and four kids are thankful they didn't have to spend a cold night in a state forest after getti . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved