Tags: postal | service | ads

Postal Service Expects $1 Billion in New Advertising Sales

Tuesday, 20 Mar 2012 12:05 PM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

The U.S. Postal Service aims to direct advertising mail better from dentists, pizza parlors and real estate brokers to prospective customers to stem anticipated annual losses of as much as $18.2 billion by 2015.

The Postal Service announced today that it will make permanent a year-old project to let small businesses micro-target areas without having to label each piece of mail with a specific address.

The effort will generate $1 billion in revenue by 2016, Paul Vogel, chief marketing officer of the Washington-based service, said at a press conference.

“It has to be affordable,” Vogel said. “It has to demonstrate a return on investment.”

The Postal Service is targeting the 54 percent of small businesses that advertise and don’t use direct mail.


© Copyright 2014 Bloomberg News. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Amber Vinson's Mother: Nurse Followed Ebola Protocols

Monday, 20 Oct 2014 23:02 PM

The mother of nurse Amber Vinson, the second person to contract the Ebola virus after treating patient Thomas Eric Dunca . . .

O'Reilly: Uneasy Voters Pick Dems Based Only on 'Emotion'

Monday, 20 Oct 2014 22:03 PM

Fox News Channel's Bill O'Reilly says he knows why a majority of Americans say the country is "out of control" but conti . . .

Gov. Jindal: Some Louisianans Must Disclose Ebola Travel Plans

Monday, 20 Oct 2014 21:34 PM

With the White House unwilling to initiate a travel ban to Ebola-stricken countries, Gov. Bobby Jindal says he's forced  . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved