Adobe Report Shows Online TV Use Up Nearly 250 Percent

Friday, 06 Jun 2014 05:06 PM

By Wanda Carruthers

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There's a major shift taking place in the way people watch television, as viewers are tuning in more and more to their digital devices, according to the 2014 Video Benchmark Report by Adobe Systems Incorporated.

Online TV consumption of TV Everywhere content increased by 246 percent across all types of devices during the past year, from telephones to tablets to computers to game consoles. TV Everywhere is content available from networks and television providers, such as ESPN and HBO, that allows subscribers access to viewing programs.

The report's findings were posted in an Adobe Digital Index news release on the Wall Street Journal website Wednesday.

Overall, online video viewing was up 43 percent. Game consoles and over-the-top content (OTT), such as Netflix or Hulu, saw the biggest increase in video usage, surging at 539 percent over the previous year.

The report showed that Apple's iOS apps led the way in access points for watching TV Everywhere content. Browsers took the second spot, and Android apps were the third largest preference for connecting to online viewing.

As for types of programming, users accessed Internet browsers for 50 percent of news-focused videos, while 80 percent of children's shows were accessed by iOS apps.

The report also saw a growth in the number of TV Everywhere channels, with 30 more channels than just six months ago. In all, 95 TV channels now account for more than 160 TV Everywhere apps.

The use of tablets and Smartphones for watching online videos also grew, with a 57 percent increase for the year. The report also stated that unique TV Everywhere visitors increased by 157 percent over the year before.

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