Tags: obamacare | critics | ad | war

Obamacare Critics Dominate the Ad War

Friday, 23 Mar 2012 12:49 PM

By Newsmax Wires

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Opponents of Obamacare have a huge advantage over supporters when it comes to advertising. Critics have outspent backers by more than three-to-one on TV ads, according to a new report from Kantar Media, The Hill reports.

That may be one reason why public opinion of the 2010 healthcare law hasn’t improved since it was passed two years ago. Opinion has remained fairly evenly divided over the law since then, confounding Democrats who predicted that people would come to embrace Obamacare once they learned more about it.

As for the ads, Kantar report that opponents have shelled out about $204 million for them, while supporters have spent about $58 million.

There have been 410 entities producing more than 1,000 ads blasting Obamacare. Supporters, meanwhile, have used only 48 advertisers to produce 90 ads.

“At least at this point in the story of the healthcare law, just ahead of the U.S. Supreme Court arguments next week, one side has made a much bigger investment toward winning the argument with voters,” Kantar vice president Elizabeth Wilner said in a statement. “For the law’s supporters, closing the gap in advertising would require not just more spending and different targeting, but the sudden boost of a Court victory.”

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

House Oversight Panel to DHS: White House Needs Better Fence

Monday, 22 Dec 2014 20:10 PM

House lawmakers are pressing Homeland Security Secretary Jeh Johnson for details on how his department is going to boost . . .

NYC's Metropolitan Opera Hocks its Chagalls

Monday, 22 Dec 2014 21:07 PM

New York City's Metropolitan Opera Association had its rating cut by Moody's Investors Service to three steps above junk . . .

Ga. Airline Worker Arrested in Gun Smuggling Plot

Monday, 22 Dec 2014 20:59 PM

Federal authorities say an Atlanta airline employee is suspected of helping smuggle firearms to New York City on passeng . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved