Tags: logo | new | york | cuomo

Cuomo Wants to Change Iconic 'I Love New York Logo'

Thursday, 31 May 2012 09:00 AM

By Anthony Sokol

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Gov. Andrew Cuomo has ripped the heart out of the state’s iconic tourism logo in a new $5 million tourism campaign that focuses largely on travel spots outside the city, according to the New York Daily News.
 
The new logo, designed by ad firm BBDO North America, would replace the heart with images like a pizza, a hot air balloon, a beach ball, and a stock car using sketches made by New Yorkers and tourists.

“You still have the icon but you have to bring it back to New York,” Cuomo said. “You have to reimagine, you have to re-energize it.”

Chairman and Chief Creative Officer of BBDO David Lubars said the original logo, created by Milton Glaser in the 1970s, was “the most iconic tourism icon ever” — but it has lost its luster.

The campaign, which promotes summer driving destinations in New York State such as Long Island Beaches and the Adirondacks, will run for seven weeks on network and local TV stations and in New York City taxi cabs.

“This is a competition, states are competing for tourism dollars,” Cuomo said. “Other states have been more aggressive in attracting and pursuing tourism dollars than New York State.”

In a separate campaign that starts this summer, ads will be shown at ballparks and on baseball broadcasts featuring drawings of Mets and Yankees players. A winter ad campaign is also planned.

Tourism brings over $53 billion into New York State and supports nearly 500,000 jobs. New York City hit a record of more than 50 million visitors in 2011.

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Streets of Ferguson Stay Calm after Violent Nights

Saturday, 23 Aug 2014 07:20 AM

The streets of Ferguson, Missouri, were peaceful for a third night as tensions between police and protesters continued t . . .

Yellen's Tough Job: Determining When Labor Market Has Healed

Friday, 22 Aug 2014 23:49 PM

Federal Reserve Chair Janet Yellen said she still isn't satisfied with the U.S. labor market. . . .

California Senate Passes Gun Database Checks Bill

Friday, 22 Aug 2014 22:46 PM

The California Senate passed a bill on Friday requiring local law enforcement to search a database of firearms owners in . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved