Rush Limbaugh said Monday that there is no need to worry about his program if it gets dropped by Cumulus Media, saying that it could mean that listeners may actually have better access to the radio show.
"You are gonna be able to get this radio program on as many, if not more, radio stations down the road than it's on now, and what you're being treated to is just a public business negotiation," Limbaugh explained, Politico reports
It was reported over the weekend that Cumulus, the second largest radio broadcaster in the country, will no longer be carrying Rush Limbaugh's and Sean Hannity's radio programs after 2013. Limbaugh and Hannity are carried on Cumulus's over 40 major market channels.
Limbaugh responded in an effort to quell any fears among his fans that his program would no longer be heard in major media markets. In that case, Clear Channel would most likely find another radio broadcaster to license the rights to or even put the two top radio hosts on their channels, industry sources told Politico.
"I am totally confident that they will put Rush and Sean on equal if not better stations on the markets where they have stations — and in places where they don't have a station they will have other radio companies that are chomping at the bit to get them," said Michael Harrison of Talkers Magazine.
Harrison warned that the decision by Cumulus is not a political one, but financial.
Limbaugh said on his program Monday that he would use "proper business restraint" and not discuss the negotiations on the radio.
"There was another Politico story that ran last night on this program and the radio stations that it is on, and is going to be in the future. And someday, someday I am looking forward to being able to detail all of this for you, but suffice to say nothing is gonna happen that you will notice. Nothing is going to change," he said.
"Negotiations have been taken public by one side of this. I thought it was done. I thought it was over with," Limbaugh added. "And folks, I would love . . . I mean, I love inside baseball stuff, and I would love to pass this one, but I must use proper business restraint here."
"But I just want to assure you, everything's cool, and as always, what' on the table for this program is growth," he concluded.
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