The sports super-agent who was the real-life inspiration for the smash movie "Jerry Maguire" says Seattle Seahawks' star cornerback Richard Sherman's post-game rant was the attention-getting equivalent of twerking.
"This is the functional equivalent of Miley Cyrus twerking. This is football twerking," Leigh Steinberg told "The Steve Malzberg Show" on Newsmax TV.
"In other words, to a lot of people it's obnoxious, but he's now made himself a household name."
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After Sherman made a stunning defensive play that sealed his team's victory over the San Francisco 49ers in the NFC Championship game, ensuring a trip to the Super Bowl, he excitedly shouted to Fox Sports reporter Erin Andrews:
"I’m the best corner in the game! When you try me with a sorry receiver like [the 49ers’ Michael] Crabtree, that’s the result you are going to get! Don’t you even talk about me!"
"Who was talking about you?" Andrews asked.
"Crabtree! Don’t open your mouth about the best or I’m going to shut it for you real quick!" Sherman shot back.
He later apologized for his obnoxious swagger and braggadocio after Twitter lit up with complaints about what he said.
"Now, he'll come back here in New York next week and he'll be the center of a lot of attention," Steinberg said.
"And this is the premier marketing event that we have in America now."
Steinberg, who has represented more than 150 athletes in football, baseball, basketball, boxing, and Olympic sports, is out with a new book titled: "The Agent: My 40 Year Career Making Deals and Changing the Game."
He said he would advise Alex Rodriguez, who is suing Major League Baseball for his suspension in the performance-enhancing drug scandal, to 'fess up.'
"If I were advising A-Rod, I would tell him, 'come clean, save the reputation you have, this will lead nowhere,'" Steinberg said.
"No one believes him and the truth of the matter is it's going to end up [being] another Lance Armstrong."
Steinberg said the athletes of today are different in their outlook on sports because of technology.
"They're watching a big screen monitor … they're YouTubing, they're playing shooting games, they're tweeting, they're texting," he said.
"They almost have the sense they can control every moment of sensory input and the patience and attention span is shorter because they get bursts of micro-content all the time."
Still, he added, today's players remain "the most self-disciplined, the most able to postpone current gratification for the future."
Steinberg was the inspiration for the Oscar-winning 1996 flick "Jerry Maguire," which starred Tom Cruise as a fictional sports agent whose trademark phrase was "Show me the money!"
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