NYT Renames the International Herald Tribune

Monday, 25 Feb 2013 03:11 PM

By Bill Hoffmann

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The New York Times plans to change the name of The International Herald Tribune to The International New York Times.

The new moniker of the newspaper, which is based in Paris, will also be reflected in a new Web site, the newspaper said.

“The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world’s best-known news providers. We want to exploit that opportunity,’’ Times president Mark Thompson said.

He said the change represented a “significant potential’’ to increase the number of subscribers worldwide.

The name change comes ten years after the Times, which had co-owned the newspaper with the Washington Post, bought out the Post’s interest.

The 125-year-old paper was first published in 1887 as the European edition of The New York Herald. It became The International Herald Tribune in 1967.

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