Trump's 'Apprentice' Ratings Blow Away Competition

Tuesday, 26 Apr 2011 12:33 PM

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Billionaire developer Donald Trump is not only among the frontrunners for the GOP presidential nomination – his NBC show “The Celebrity Apprentice” is now blowing away the competition in the ratings.

“Celebrity Apprentice” is now tied as the Number 1 primetime show in the coveted 18-49 demographic, beating ABC and CBS combined, according to ratings released this week.

It ranked first for the week among all 10-11 p.m. programs in the same category and increased its number of viewers by 12 percent.

Among the shows “Celebrity Apprentice” beat were CBS’s “Amazing Race” and “60 Minutes,” ABC’s “America’s Funniest Home Videos,” and Fox’s “Simpson” reruns.

In the 10:30 p.m. to local news, “The Celebrity Apprentice” generated a 75 percent margin of victory in the key demographic of adults 25-54 with 4.2 rating. It also led the half hour in all other key demographics – adults, men and women in nearly every age category.

The 4.2 rating is the highest 10:30 lead-in to local new in 25-54 for any telecast on ABC, CBS or NBC for the week of April 18-24.

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