Tags: cnn | latino | shuts | down

CNN Latino Shutting Down

Thursday, 06 Feb 2014 08:29 AM

By Sandy Fitzgerald

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CNN Latino's programming operations will close down in February after being open for about a year, CNN officials said Wednesday.

The news network, which was directed to the Hispanic market, was not able to meet business expectations, said Isabel Bucaram, a spokeswoman for CNN in Spanish, the Spanish-language version of CNN, which will remain on the air, reports Breitbart News.

"CNN Latino was a bold effort to continue CNN's commitment to the U.S. Hispanic marketplace," said Bucaram in a press release. "Unfortunately, despite the great efforts of many talented people, CNN Latino was not able to fulfill our business expectations, and we are discontinuing the programming this month. Over the course of the past year we learned a lot, and we will use what we learned to continue to innovate and evolve our presence in the Hispanic community."

Bucaram said there would be only a few with CNN in Spanish who would be laid off as a result.

CNN began offering CNN Latino in Los Angeles in January 2013, expanding coverage to Miami on Aug. 19 through a programming block for the Hispanic Market, reports Portada.

The programs were also eventually broadcast to other markets in New York, Orlando, Tampa, Phoenix, and Salt Lake City, and reached more than a third of all Hispanic households in the country.

The problems with CNN Latino are just the latest in a litany of woes for CNN,which gave pink slips to more than 40 journalists in December as the struggling cable network seeks to restructure its news operations.

The majority of the layoffs were in the Washington, Los Angeles and Atlanta bureaus, and came as CEO Jeff Zucker, who came to the networkfrom NBC, is instituting changes to the programming lineup, adding more entertainment specials and documentary reality series, such as celebrity chef Anthony Bourdain’s show and the upcoming Chicagoland, a political reality series.

Fox News overtook CNN as the dominant force in 24-hour cable news several years ago, and in January, CNN marked its third-lowest month for total viewers since 1991, even losing  in the ratings to CNBC's Tuesday and Wednesday night reruns of "Shark Tank."

The troubled network's rankings in the key news demographic of adults 25-54 have slipped below those of sister network HLN as well.

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