Tags: cnn | hollywood | reality | show

CNN Looks to Hollywood to Lift it Out of Ratings Rut

Monday, 13 Aug 2012 03:02 PM

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Ratings-challenged CNN is trying a new approach to cable news: reality shows and Hollywood stars talking politics “The View”-style on a late-night show, the New York Post reported.

The network’s executives are combing Hollywood for talent and ideas for reality shows, the Post reported, in a bid to improve its programming and save the channel. The network brass is considering an 11 p.m. version of “The View,” the Post reported, and five new reality shows to air on weekends. They are also on the hunt in Hollywood for on-air personalities.

CNN has solicited ideas from producers who work with channels such as Bravo, Discovery, and History, according to the Post, which is a first for the network, which has refused to use outside producers.

CNN has been in a steep ratings slide of late. Its president, Jim Walton, who presided over the once-dominant cable-news business as it lost viewers to Fox News, will resign after almost a decade in the job, saying the network needs “new thinking.”

The embattled network reached another new low last month as it saw its July ratings down by double digits across the board, according to TVNewser.com. Compared to July 2011, the network is 20 percent down in total viewers and 23 percent in the key 25-54 demographic. Primetime numbers sank 23 percent in total Viewers and 26 percent in the 25-54 demographic, TVNewser.com reported.

Last month, CNN found itself on the defense after it played a song called “Stupid Girls” ahead of a segment about Sarah Palin visiting a Texas Chick-fil-A restaurant. The network later said the use of the song was unintentional and not meant as a commentary on the former Republican vice presidential candidate.

It also made a major gaffe earlier this summer, reporting incorrectly that the U.S. Supreme Court found a central piece of Obamacare to be unconstitutional.

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Joe Scarborough Denies Lobbying Hard for 'Meet the Press' Job

Thursday, 24 Jul 2014 23:07 PM

MSNBC's Joe Scarborough denied reports Thursday that he and his Morning Joe co-host Mika Brzezinski have been "aggress . . .

Laura Ingraham: Rand Paul Closest to Americans on Foreign Policy

Thursday, 24 Jul 2014 21:43 PM

Kentucky Sen. Rand Paul, accused of being an isolationist by some fellow Republicans, is actually more in step with the  . . .

Legal Analyst Coffey: Ariz. Execution Won't Affect Death Penalty

Thursday, 24 Jul 2014 20:22 PM

Don't expect Arizona's controversial execution of Joseph Rudolph Wood to put a damper on the death penalty, veteran lega . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved