Tags: Univision | Disney

Univision, Disney Look at English News Channel

Monday, 06 Feb 2012 08:49 PM

Two sources say Univision and Disney are close to a deal to create a 24-hour news channel for Latinos in English.

Both sources, who are close to the deal, declined to go on the record Monday because they were not authorized to speak.

The channel would likely be broadcasting before the November presidential election.

Univision is the nation's largest Spanish-language media company. The move comes in response to the 2010 census, which showed U.S. born Latinos were the fastest growing segment of the nation's Hispanic population. That means in order to retain its audience, Univision must reach out to second and third-generation Latinos who speak English as their first language.

The proposed deal also reflects the growing efforts of mainstream media companies to target Latinos.

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