Tags: US | Congress | Loud | Commercials

Senate Votes to Turn Down Volume on TV Commercials

Thursday, 30 Sep 2010 01:20 PM

 

  Comment  |
   Contact  |
  Print  
|  A   A  
  Copy Shortlink

WASHINGTON — Legislation to turn down the volume on those loud TV commercials that send couch potatoes diving for their remote controls looks like it'll soon become law.

The Senate unanimously passed a bill late Wednesday to require television stations and cable companies to limit the volume of commercials and keep them at the level of the programs they interrupt.

The House has passed similar legislation. Before it can become law, minor differences between the two versions have to be worked out when Congress returns to Washington after the Nov. 2 election.

Ever since television caught on in the 1950s, the Federal Communication Commission has been getting complaints about blaring commercials. But the FCC concluded in 1984 there was no fair way to write regulations controlling the "apparent loudness" of commercials. So it hasn't been regulating them.

Correcting sound levels is more complicated than using the remote control. The television shows and ads come from a variety of sources, from local businesses to syndicators.

Managing the transition between programs and ads without spoiling the artistic intent of the producers poses technical challenges and may require TV broadcasters to purchase new equipment. To address the issue, an industry organization recently produced guidelines on how to process, measure and transmit audio in a uniform way.

The legislation, sponsored by Sheldon Whitehouse, D-R.I., requires the FCC to adopt those recommendations as regulations within a year and begin enforcing them a year later. Rep. Anna Eshoo, D-Calif., is the driving force behind the legislation in the House.

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  Comment  |
   Contact  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Ferguson Officer Darren Wilson to Leave Force

Friday, 28 Nov 2014 08:21 AM

The Missouri police officer who killed an unarmed black teen sparking months of protests in the city of Ferguson will ne . . .

Gunman Killed After Opening Fire on Police Headquarters in Austin

Friday, 28 Nov 2014 08:19 AM

Austin police have fatally shot a man who opened fire at several buildings downtown and may have had explosives.Assistan . . .

States Will Still Hold Strong Sway Against Obama's Amnesty Plan

Friday, 28 Nov 2014 07:50 AM

If Christian Avila lived a few hundred miles to the west, he would have a driver's license, qualify for in-state college . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved