Tags: US | Weight | Watchers | Jenny | Craig

Weight Watchers: Jenny Craig to End Ad Campaign

Friday, 05 Feb 2010 11:43 AM

 

Weight Watchers International says rival Jenny Craig will end a controversial advertisement campaign as part of a legal settlement between the two weight-loss companies.

Weight Watchers had charged in a lawsuit last month that Jenny Craig's ads made false and misleading claims. The ads referred to a study comparing Weight Watchers current weight-loss program and Jenny Craig's prepackaged meals system.

Weight Watchers previously had said no such study had been done and that the claims in the ads were not supported by fact or science.

The U.S. District Court for the Southern District of New York had implemented a temporary restraining order at the time barring Jenny Craig from broadcasting, publishing or distributing the ads through other means.

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