Tags: US | Fewer | Calories

Food Companies Will Remove 1.5 Trillion Calories

Monday, 17 May 2010 07:00 PM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Several of the nation's largest food companies say they are going on a diet.

A coalition of retailers, food and beverage manufacturers and industry trade associations said Monday that they will take 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity. That equals about 12.5 calories per person per day.

The coalition, called the Healthy Weight Commitment Foundation, pledged to reduce the calories as part of an agreement with a group of nonprofit organizations concerned with childhood obesity, first lady Michelle Obama said Monday.

"This is precisely the kind of private sector commitment we need," said Mrs. Obama, who earlier this year launched her own "Let's Move" anti-obesity campaign.

Food companies concerned about national and local efforts to raise food taxes and a rising tide of lawmakers preparing to write anti-obesity measures have publicly endorsed the first lady's message and pledged to make their foods healthier.

The industry foundation said the companies will introduce lower calorie foods, change product recipes and reduce portion sizes to achieve the goal, seeking to reduce 1 trillion of the 1.5 trillion by 2012.

Mrs. Obama has urged the food industry to speed up efforts to produce healthier foods and reduce marketing of unhealthy foods to children. In a speech to an industry association in March, she urged companies not to find creative ways to market products as healthy — including reducing fat and replacing it with sugar, or vice versa — but to increase nutrients as well.

To keep the companies accountable, the Robert Wood Johnson Foundation, a nonpartisan philanthropic and research organization that works to improve the nation's health, will evaluate how the groups' efforts affect the number of calories consumed by children and adolescents.

"We're confident their commitment to this cause is sincere and measurable — and thus has real potential for impact," said Risa Lavizzo-Mourey, president and CEO of the Robert Wood Johnson Foundation. "What remains unknown is what effect it will have on efforts to prevent childhood obesity."

The Healthy Weight Commitment Foundation has more than 80 members, including General Mills Inc., ConAgra Foods Inc., Kraft Foods Inc., Kellogg Co., Coca-Cola Co., PepsiCo Inc. and Hershey Co.

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

John McCain: Pentagon Press Secretary Is an 'Idiot'

Wednesday, 22 Oct 2014 17:46 PM

A disgusted Sen. John McCain called the Pentagon press secretary an "idiot" for giving a rambling, convoluted assessment . . .

Pastor Defrocked Over Son's Same-Sex Wedding Faces Council

Wednesday, 22 Oct 2014 16:38 PM

A U.S. pastor who was defrocked after officiating at his son's same-sex wedding ceremony, and later reinstated, made an  . . .

Second Ebola Vaccine Enters Human Trials at NIH

Wednesday, 22 Oct 2014 16:30 PM

A second vaccine that could protect against the deadly Ebola virus is entering human trials at the National Institutes o . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved