Ronan Farrow's MSNBC Show Off to Slow Start

Image: Ronan Farrow's MSNBC Show Off to Slow Start

Tuesday, 04 Mar 2014 10:01 AM

By Melanie Batley

  Comment  |
   Contact  |
  Print  
|  A   A  
  Copy Shortlink
MSNBC host Ronan Farrow's new cable program is just a week old, but the ratings for his target audience of young people are falling far below expectations.

According to Deadline Hollywood, Farrow drew just 34,000 viewers in the 18-49 demographic for his new show "Ronan Farrow Daily," which debuted Feb. 24. By comparison, one year ago in the same time slot, "Andrea Mitchell Reports" logged 106,000 in the same demographic.

The figures could be disappointing for network executives. Phil Griffin, president of MSNBC, told The New York Times in October that one of the reasons for hiring Farrow was to reach younger viewers, few of whom regularly watch cable news.

"Griffin may have high hopes, but Farrow doesn't look like the right pick to shake things up or shatter any preconceived notions," the National Review said.

"Farrow will continue to do what he's been doing for the past 26 years: striking a perfect pitch of the liberal elite. That's probably not the missing ingredient at the network, whose increasingly preening tone hasn't helped ratings," the Review added.

Farrow's largest audience, according to Deadline Hollywood, was among adults 50 and older.

"It is one of the big perks of this job that I get to follow you," Farrow told Andrea Mitchell after her lead in to his show Monday, according to the Review. "And honestly, if I'm able to capture a fraction of the integrity that you keep in your reporting, I am A-OK on my show, so thank you for that intro."

Farrow's early numbers may be somewhat of a surprise given the amount of publicity he has received recently after his mother told Vanity Fair magazine that Farrow's biological father could be Frank Sinatra.

He was also in the news for a widely discussed tweet he issued during the Golden Globes in January criticizing a tribute to Woody Allen, his father of record. 

"Missed the Woody Allen tribute — did they put the part where a woman publicly confirmed he molested her at age 7 before or after 'Annie Hall?'" he wrote, referring to his sister Dylan Farrow saying that she had been molested by Allen.

Related Stories:




© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Pentagon Says Bergdahl Report Still Under Review

Wednesday, 26 Nov 2014 19:02 PM

A report on Army Sgt. Bowe Bergdahl that includes a recommendation on whether he should be punished for leaving his post . . .

Immigrants Warned Not to Fall Prey to Amnesty Plan Fraud

Wednesday, 26 Nov 2014 18:03 PM

Some people fear that President Barack Obama's new immigration plan could set up "scams, rumors and a lot of questions," . . .

HHS on Obamacare: Almost 500K Enroll in First Week

Wednesday, 26 Nov 2014 17:16 PM

Almost 500,000 Americans signed up for an Obamacare health insurance plan through HealthCare.gov during the first week o . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved