Tags: Poll | Political | Ads | Negative

Poll: Political Ads Turn More Negative

Thursday, 28 Oct 2010 11:15 AM

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If you think that campaign ads are getting more vicious, you aren’t alone. A poll by The Hill of likely voters in 10 hotly contested congressional districts shows that 49 percent say political advertising is more negative than in previous elections, while 45 percent say the nastiness level is about the same. Only 3 percent of respondents say ads have turned more positive, The Hill reports.

political, ads, more, negativeOne of the strongest ads was one by Kentucky Democratic Senate candidate Jack Conway accusing Republican Rand Paul (pictured) of having tied up a young woman and forced her to worship “Aqua Buddha” in what Conway portrayed as a cultish college stunt.

Karl Struble, a Democratic ad maker, who has worked for candidates in several states, says voters have it right. “It’s a higher percentage of negative ads than I’ve ever done,” Struble says. “When the mood of the country is bad, the public is much more likely to believe negative ads.”



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