White House Looks to Hollywood to Promote Obamacare

Wednesday, 26 Jun 2013 10:58 AM

By Courtney Coren

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Hollywood celebrities are being courted by the White House to educate and promote Obamacare to the country, according to a celebrity political adviser.

Trevor Neilson, president of Global Philanthropy Group, which works with individuals and corporations on philanthropic strategies, told The Hill that his clients are "looking at ways to be involved" with helping the White House to promote Obamacare.

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"I think the White House is very wise to identify partners to help market the Affordable Care Act," Neilson, a former Clinton White House political adviser, said. "Just like any product, when people are aware of the many benefits it provides, there will be increased demand."

Neilson's celebrity clients include committed Democrats Eva Longoria and John Legend, The Hill said.

The Obama administration started an effort on Monday to help educate Americans about how to enroll in the Obamacare exchanges, complete with a toll-free hotline and updated website.

Health and Human Services Secretary Kathleen Sebelius announced Monday that she is talking with both the National Football League and National Basketball Association about partnering with the White House in educating young, healthy Americans on the healthcare law.

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