Tags: Barack Obama | Healthcare Reform | Obamacare | healthcare | March Madness | NCAA | basketball

White House Uses March Madness to Push Obamacare

Image: White House Uses March Madness to Push Obamacare Patric Young of the Florida Gators, right, and Julius Randle of the Kentucky Wildcats vie for a rebound during the Championship game of the 2014 Men's SEC Basketball Tournament at the Georgia Dome in Atlanta on March 16.

Monday, 17 Mar 2014 08:49 AM

By Sandy Fitzgerald

The White House wants to score more Obamacare enrollments with a March Madness-themed push by athletes, coaches, and sports celebrities to market the healthcare plan to young Americans as the March 31 deadline looms.

On Monday, the Obama administration will release a special bracket, "16 Sweetest Reasons to Get Covered," which lists the top reason to obtain insurance, The Hill reported. The bracket will be updated daily based on online votes, and will be included as part of a media blitz that includes online videos and social media pitches aimed at attracting fans of the NCAA basketball tournament.

While more than 4.2 million people have enrolled in Obamacare, the Department of Health and Human Services reports, the number of young adults age 18 to 34 is still standing at 25 percent.

The White House has said enrollment numbers will surge in the days before the March 31 deadline, especially among young people who hope to avoid having to pay a penalty for not having insurance.

Ads to be aired during the tournament games will feature several present and former NBA stars, including LeBron James, Magic Johnson, and Alonzo Mourning, who will tout the importance of obtaining insurance coverage, Time reported.

The ad spots will also appear on ESPN, ABC, TNT, and NBAtv.

President Barack Obama will speak about healthcare coverage in a Monday interview on Univision and plans to release his own NCAA bracket Wednesday.

WhiteHouse.gov reports that Obama's 2013 bracket was its most popular blog entry last year, netting more than 280,000 views.

Related Stories:


© 2015 Newsmax. All rights reserved.

Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

FBI Probes Powdery Substance Mailed to Franklin Graham Charity

Friday, 30 Jan 2015 22:56 PM

The FBI Friday said it was investigating a letter containing a white powdery substance that was mailed to the headquarte . . .

Report: FBI Had Secret Cold War Plan for Martial Law

Friday, 30 Jan 2015 22:45 PM

The FBI reportedly came up with a top-secret, though short-lived, plan for preserving national security in case of a nuc . . .

Americans Love Lower Gas Prices, but They're Pocketing Savings

Friday, 30 Jan 2015 22:26 PM

Americans are saving about $60 a month from lower gas prices - but they're not spending much of it. The Wall Street Jour . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved