Websites are hawking key chains bearing Trayvon Martin's likeness. Vendors are selling T-shirts and hoodies at rallies. The case of the slain Florida teenager is quickly turning into an Internet-fueled brand.
Buttons, posters, T-shirts and hoodies are up for grabs on Ebay since Martin's shooting last month. Vendors are also selling them at rallies supporting Martin.
Martin's parents have trademarked two phrases — "Justice for Trayvon" and "I Am Trayvon." An attorney says the family wants to prevent others from exploiting the 17-year-old's image.
The unarmed black teen was shot in the central Florida city of Sanford by a neighborhood watch volunteer, who hasn't been charged and says he shot Martin in self-defense. The U.S. Department of Justice and a special prosecutor are investigating.
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