Group Pushes Ronald McDonald to 'Happy Trails'

Thursday, 19 May 2011 03:30 PM

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
A campaign to stop McDonald’s from marketing fast food to children includes a call for the company’s 48-year-old advertising icon, carrot-topped funster Ronald McDonald, to be retired, The Wall Street Journal reports. The nonprofit group Corporate Accountability International has newspaper ads running this week signed by hundreds of health professionals, and a companion website, retireronald.org, to pressure the chain to send out the clown and change its ways.

Ronald McDonald, McDonald's, retireThe group’s letter, printed in six U.S. dailies, acknowledges that no single cause or company is entirely to blame for what it calls a modern-day health epidemic. “But marketing can no longer be ignored as a significant part of this massive problem,” the letter says.

The rhetoric at retireronald.org is more personal. Site visitors are encouraged to “find out why it’s time the huckstering was reserved for talent night at the retirement home.”

McDonald’s responded with a statement affirming a commitment to “responsible advertising” and to “being part of the dialogue and solution” in the debate over kids’ health and nutrition. The company also defended one of its mainstay menu items, the Happy Meal, as properly proportioned for kids.

“Parents tell us they appreciate our Happy Meal choices,” the statement declared.


© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Ferguson Shooting Spurs Sharpton Get-Out-The Vote Effort

Friday, 31 Oct 2014 22:03 PM

With Tuesday's midterm elections approaching, the memory of Michael Brown – the Ferguson, Mo. man shot to death by polic . . .

Kansas Urges Judge Not to Rule on Gay Marriage

Friday, 31 Oct 2014 20:23 PM

The Kansas attorney general's office told a federal judge Friday that he should not consider blocking the state from enf . . .

Virgin Crash Sets Back Space Tourism by Years

Friday, 31 Oct 2014 18:55 PM

The deadly crash of Virgin Galactic's spacecraft has dealt a devastating setback to the cause of space tourism, delaying . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved