Despite an attempted national campaign to punish Rush Limbaugh for calling a college student a slut and prostitute, radio stations have not fled, advertising has returned and the news media has moved on, The Washington Post
Regardless, liberal groups promise to keep up the pressure against Limbaugh, who made his comments about Georgetown law school student Sandra Fluke a month ago after she advocated for mandatory insurance coverage for birth control.
“The objective has been to show that there are real consequences when someone like Mr. Limbaugh or his company shows no accountability for his actions,” Media Matters for America’s Angelo Carusone told the Post. “That is continuing.” Carusone admitted, however, that "the pressure has been reduced."
“Contrary to the wishful thinking of the professional special-interest groups, reports of sponsors fleeing the ‘Rush Limbaugh Show’ are grossly exaggerated. In fact, the program retains virtually all of its long-term sponsors who continue to have great success” with the show, Rachel Nelson, spokeswoman for Limbaugh’s syndicator, Premiere Radio Networks, told the Post. In fact, over the last two weeks only one advertiser — plumbing fixture manufacturer Kohler — has said that they will not be sponsoring the show.
The reason: On Monday, the approximately 600 radio stations that air his show were told by Premiere Radio to resume running the program's “barter” ads, the Post reported. Barter ads are run by stations in exchange for fee discounts charged to air Limbaugh’s show. Premiere suspended the “barter” requirement for two weeks, waiting for the storm to pass.
The amount of advertisers “fleeing” Limbaugh also was greatly exaggerated. Advertisers who told Premiere they didn’t want to be associated with controversial programs were not regular Limbaugh advertisers to start with, the Post reported.
“The temperature of this controversy has finally fallen below the boiling point,” Tom Taylor, news editor of Radio-Info.com, told the Post, adding “I think the advertiser base is coming back.”
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