Google Takes Down Crisis Pregnancy Centers Ads as Misleading

Tuesday, 29 Apr 2014 08:13 AM

By Elliot Jager

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Google Inc. is eliminating advertisements for Crisis Pregnancy Centers because the ads reportedly come up 79 percent of the time when Web searches are made for "abortion clinics," The Hill reported.

Crisis Pregnancy Centers are operated by groups that oppose abortion. Google had been lobbied by NARAL Pro-Choice America to remove the advertisements.

"Anyone looking for abortion services should be able to depend on their search engine to provide them with accurate resources," Ilyse Hogue, the group's president, said in a statement. "Anything less is aiding and abetting ideologically driven groups with a calculated campaign to lie to and shame women making one of the most important decisions of our lives."

Pro-life supporters say that the centers provide necessary options besides abortion, The Hill reported.

Carol Tobias of the National Right to Life Committee termed Google's decision "unconscionable" and said many pregnant women would be hurt by the move. "Google is waging a war on women by limiting knowledge of the options and services available to women," she told The Hill.

LifeNews reported that "Google has banned ads from pro-life pregnancy centers that offer women and their unborn children abortion alternatives" leaving "just one choice, abortion."

Hogue said online advertising by Crisis Pregnancy Centers was their right. But the disputed ads implied that abortions were among the services provided,The Washington Post reported.

Google said "misleading, inaccurate and deceitful ads," are banned by its advertising policy. All ads must be "factually supportable." A company spokesperson said Google was "constantly reviewing ads to ensure they comply with our AdWords policies, which include strict guidelines related to ad relevance, clarity, and accuracy."

The spokesperson said that when violations are found, "we'll take the appropriate actions — including account disablings and blacklists — as quickly as possible," The Hill reported.

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