Girl Scouts Launch Drive to Halt Membership Drop

Sunday, 29 Sep 2013 10:26 AM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

With an assist from Michelle Obama, the Girl Scouts of the USA is launching an unorthodox recruitment campaign this week aimed at reversing a steady decline in participation by girls and adult volunteers.

Instead of placing ads on TV and in newspapers, the decentralized campaign will unfold in neighborhood initiatives and on social media as local Girl Scout councils target elementary-school girls with promises of adventuresome fun.

The first lady is pitching in with a video lauding the Girl Scouts and urging adults to be volunteers.

Editor’s Note: Retirees to be Slammed With 85% Pay Cut  

The campaign launch follows a trying stretch for the Girl Scouts, who celebrated their centennial in 2012 but have confronted multiple difficulties this year. These include a deficit-strapped pension plan and revenue shortfalls that prompted buyouts and layoffs at the head office.

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Joe Scarborough Denies Lobbying Hard for 'Meet the Press' Job

Thursday, 24 Jul 2014 23:07 PM

MSNBC's Joe Scarborough denied reports Thursday that he and his Morning Joe co-host Mika Brzezinski have been "aggress . . .

Laura Ingraham: Rand Paul Closest to Americans on Foreign Policy

Thursday, 24 Jul 2014 21:43 PM

Kentucky Sen. Rand Paul, accused of being an isolationist by some fellow Republicans, is actually more in step with the  . . .

Legal Analyst Coffey: Ariz. Execution Won't Affect Death Penalty

Thursday, 24 Jul 2014 20:22 PM

Don't expect Arizona's controversial execution of Joseph Rudolph Wood to put a damper on the death penalty, veteran lega . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved