Tags: Girl Scouts Future

Girl Scouts Launch Drive to Halt Membership Drop

Sunday, 29 Sep 2013 10:26 AM

 

With an assist from Michelle Obama, the Girl Scouts of the USA is launching an unorthodox recruitment campaign this week aimed at reversing a steady decline in participation by girls and adult volunteers.

Instead of placing ads on TV and in newspapers, the decentralized campaign will unfold in neighborhood initiatives and on social media as local Girl Scout councils target elementary-school girls with promises of adventuresome fun.

The first lady is pitching in with a video lauding the Girl Scouts and urging adults to be volunteers.

Editor’s Note: Retirees to be Slammed With 85% Pay Cut  

The campaign launch follows a trying stretch for the Girl Scouts, who celebrated their centennial in 2012 but have confronted multiple difficulties this year. These include a deficit-strapped pension plan and revenue shortfalls that prompted buyouts and layoffs at the head office.

© Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Navy Abandons 'Global Force for Good' to Broaden Appeal

Saturday, 31 Jan 2015 13:55 PM

The Navy is taking a new approach to its recruiting commercials: Appealing to people who are already in uniform, have lo . . .

NYC's de Blasio: I've Moved Past Police Crisis

Saturday, 31 Jan 2015 13:04 PM

Weeks removed from an open revolt from his own police force that had officers turning their backs on him, Mayor Bill de  . . .

Letter with Suspicious Powder Received at Samaritan's Purse

Saturday, 31 Jan 2015 12:08 PM

The FBI says it is investigating a suspicious letter containing white powder that was sent to the headquarters of the Sa . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved