Gallup and USA Today parted ways on Friday after 20 years of polling the nation on a broad range of issues, the organizations said.
The split was said to be mutual — with the groups citing a widely diversifying media and polling landscape in their decision.
“Given these shifts, Gallup and USA Today have made a mutual decision to move in independent directions beginning in 2013, and Gallup will evolve the polling it conducted in partnership with USA Today in some different and new strategic directions,” Gallup said in a statement published by The Washington Post
“As it has been, Gallup.com will remain the primary source for Gallup polls conducted in the U.S. and around the world.”
Gallup.com was completely down on Friday for "routine system maintenance."
In its statement, USA Today said it was already talking with another polling organization.
“In USA Today and on usatoday.com and our other platforms, we will continue to use polling to distinguish our coverage of Americans’ attitudes on the country’s course and its leaders,” the Gannett-owned newspaper said.
In recent months, Gallup has come under fire from a wide range of groups — from analysts to other pollsters to the Obama White House — for its methodologies and results. It had former Massachusetts Gov. Mitt Romney leading Obama by a single point in its final poll published on the eve of the election.
Several other pollsters contended that their results had varied greatly from Gallup’s during the 2012 presidential election, the Post reports.
David Axelrod, President Barack Obama's top campaign strategist, criticized Gallup in April after polls showed that Obama was trailing Romney after leading for most of the previous month.
“Gallup is saddled with some methodological problems," Axelrod said on Twitter on April 17.
Axelrod also linked to a National Journal report, which contended that Gallup polls showing Romney in the lead had a “sample that looks much more like the electorate in 2010 than the voting population that is likely to turn out in 2012.”
That day, Gallup had released a poll showing that Romney was leading Obama, 48 percent to 43 percent, the Examiner reported. The pollster had, however, showed Obama leading Romney throughout most of March.
In 2006, Gallup had another messy break-up — with CNN. Gallup complained that the network had “low ratings,” and the network hit back labeling the pollsters “unprofessional” for making the claim, which it said was untrue, the Post reports.
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