This Bud's for You — Even With Foreign Owners

Saturday, 04 Jun 2011 01:22 PM

Share:
A    A   |
   Email Us   |
   Print   |
   Forward Article  |
  Copy Shortlink
All-American beer brands that foreign companies now own, such as Budweiser, have defied expectations of marketing experts and continued to exploit patriotic emotions and imagery to sell their products, reports Ad Age.

Budweiser, beer, foreign ownersBelgian-Brazilian adult-beverage giant InBev bought Budweiser parent company Anheuser-Busch in 2008 for $52 billion. InBev is now a subsidiary of the rechristened Anheuser-Busch InBev.

“It could be a disaster,” one advertising insider told Ad Age at the time of the merger.

Budweiser, though, has maintained its red, white, and blue color scheme, as well as strong sales. It even issued a limited-time American-flag can during Memorial Day weekend. It also has launched a program to raise funds for veterans that will feature happy-hour specials on Flag Day.

"The average consumer has a short memory," Harry Schuhmacher, editor of Beer Business Daily, told Ad Age. "The fact that Anheuser-Busch was bought by a foreign company was all over the news . . . but then it died down and people went about their business."

Consumers were upset about the merger, with some starting a website to "fight the foreign invasion.” But the furor soon died down, and Americans went back to their beer-swilling ways without much concern about who was producing their suds.

"Consumers drink beer, they don't obsess over who owns what," beer historian Maureen Ogle told Ad Age. "Once the emotion was over, well, life goes on."

© 2014 Newsmax. All rights reserved.

Share:
   Email Us   |
   Print   |
   Forward Article  |
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Peter King, Press Corps Irked Over White House Boston Observance

Tuesday, 15 Apr 2014 22:16 PM

The White House press corps was unhappy that it was not allowed access to a moment of silence for Boston Marathon victim . . .

Arizona State Rep: 'Can't Recognize My Country' in Rancher Dispute

Tuesday, 15 Apr 2014 18:47 PM

Nevada rancher Cliven Bundy may have been partly to blame for his standoff with federal authorities, but the government' . . .

Bill Allows Snap Inspections of Arizona Abortion Clinics

Tuesday, 15 Apr 2014 20:58 PM

Arizona Governor Jan Brewer on Tuesday signed into a law a bill allowing state health authorities to conduct surprise in . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved