Tags: zesty | ad | kraft | salad | dressing

Zesty Ad for Kraft Salad Dressing Draws Ire From Some, Seduces Others

Friday, 14 Jun 2013 06:52 PM

By Stephanie Hinderer

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An ad for Kraft’s new Zesty Italian Dressing is bringing the heat — and taking some, too.

The ad, which shows a naked man covered strategically and minimally by a picnic blanket, has drawn the ire of conservative group One Million Moms. They issued a press release saying Kraft has “gone too far” and called the advertisement, which ran in May in People magazine across a two-page spread, “disgusting.”

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The sexy campaign, no doubt, is targeting women in a turnabout on the scantily clad female models often seen in ads targeting men. Kraft also has aired TV commercials that show an attractive male getting his shirt ripped off to reveal his bare chest and sculpted abs.

But members of the group One Million Moms aren’t the only ones furious with the ad campaign. Twitter had its own mixed reactions.

Others, though, are fine with the display of skin.

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