Yahoo's Marissa Mayer Debuts Homepage on 'Today' – A Competitor

Wednesday, 20 Feb 2013 03:41 PM

By Dale Eisinger

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Yahoo's new wonder woman and CEO Marissa Mayer may have slipped up by debuting her search engine's new homepage on NBC's "The Today Show."

The Wednesday segment of the show Mayer picked to pump recently rebranded Yahoo may have had fewer viewers than ABC's "Good Morning America," with which her company has a partnership, and is a direct competitor of "GMA".

"I'm watching Marissa unveil the 'new Yahoo' homepage on the Today Show when they have this amazing ABC GMA partnership," a source told Business Insider. "TONE DEAF. Unreal. Seriously, I can't imagine what she was thinking."

Business Insider reports that 4.7 million tuned into "Today" last week, while "GMA" had 5.3 million viewers.

Business Insider said a request for comment from Yahoo went ignored.

Mayer, 37, is Yahoo's fifth CEO in five years, not including two who served an interim capacity in the same period. She began her career in online computing, and in addition to being Google's 20th employee she was its first female engineer. She took the helm of Yahoo last July.

Mayer's Yahoo homepage overhaul is the company's latest effort to drive revenue and she continues to draw praise, though shares of the tech company have fallen fall short of projections.

The website has come a long way since it was founded in the late '90s.

"We wanted it to be familiar," Mayer said on the "Today" segment, "but we also wanted it to embrace some of the modern paradigms of the Web."

Yahoo is still the largest Web portal in the United States, with an estimated 700 million people visiting the page every month.

Related stories:

Yahoo Fires DC Bureau Chief for Romney Remark

Yahoo Launches New Mobile Web Browser

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