Tags: wendys | pretzel | burger | mcrib

Wendy's Pretzel Burger Goes After McRib and Waffle Taco

By Alexandra Ward   |   Thursday, 30 May 2013 07:55 AM

Image: Wendy's Pretzel Burger Goes After McRib and Waffle Taco
To compete with the ranks of Taco Bell's rumored waffle taco and McDonald's cult favorite McRib, Wendy's is reportedly testing out a new innovation: a pretzel burger.

Sources say Wendy's is secretly testing the pretzel burger, actually a bacon cheeseburger with a soft pretzel-like bun, in a handful of locations, including Miami. Though a spokesman declined to provide any further details on the fast-food chain's newest invention, there has been a lot of talk on Twitter about such a burger.

Last week, analyst Mark Kalinowski confirmed a Wendy's pretzel bacon cheeseburger is on the way.

Urgent: Is Obama Telling the Truth on IRS, Benghazi Scandals?

"We do not know exactly when this product will go national; Wendy's confirms 'it will be part of our 2013 promotional calendar.' Our best guess is for a Q3 launch," Kalinowski, who works for a Janney Montgomery Scott firm, wrote in a May 24 report, according to the Huffington Post.

Wendy's could upend the current fast-food competitive market with a pretzel burger, said Christopher Muller, professor of hospitality at Boston University's School of Hospitality Administration.

"This could be a very, very big deal," he told USA Today. "I don't know why, but there's nothing else on the market quite like it."

The one hurdle a pretzel burger could face is pricing. Sources say the burger is expected to be premium priced, but price-conscious fast-food consumers are set on lower-priced value items.

Urgent: Is Obamacare Hurting Your Wallet? Vote in Poll

Other fast-food restaurants have also unveiled nontraditional, creative menu items recently. Earlier this month, Taco Bell made headlines when it started testing a waffle taco in 800 of its locations nationwide. The "taco" comes steaming in foil with a sausage and scrambled egg folded into the waffle. A packet of syrup is included.

Related stories:

To Sidestep Obamacare, Wendy’s Reduces Hours for Hundreds in Nebraska

Wendy's Adjusted Profit Tops Wall Street's View

Wendy's New Logo Embraces Contemporary Look

© 2015 Newsmax. All rights reserved.

1Like our page

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved