Wendy's Mobile Payment System Coming Soon, Forget Cash or Credit

Friday, 21 Mar 2014 05:58 PM

By Ken Mandel

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Wendy's is nearly ready to roll out a mobile payment system that would let customers pay for their food with their smartphones.

Dublin, Ohio-based Wendy's began testing the last year and now the chain says most of its 5,800 U.S. restaurants are ready for the transition to mobile payments, according to The Associated Press.

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The move comes a few days after rival Burger King introduced a similar convenience in an attempt to attract younger consumers. Coffee and doughnut chain Tim Hortons also unveiled a plan in December.

"If (younger customers) want to come in and give us business, we want to allow them to pay the way they want to pay," Craig Bahner, chief marketing officer for Wendy's, told the AP.

Not to be left out, McDonald's Corp., the largest U.S. burger chain, said in September that it is testing a mobile payment application in Salt Lake City and Austin, according to BusinessWeek.

To pay using a smartphones at Wendy's, customers press a special app to bring up a six-digit number that they relay to the cashier. Burger King's system uses a four-digit number.

"That's a real benefit when you think about cars going through pickup windows," Bahner told the AP.

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