Whether it’s getting married precisely at 12:12 p.m. or asking doctors to perform an emergency Ceasarean section exactly then, millions marked the last sequential date of their lifetimes — 12-12-12 — in unique ways.
Thousands of superstitious couples tied the knot Wednesday and kissed at exactly 12 minutes past noon in hopes that the last triple date for the next 100 years will give them a happily-ever-after marriage.
An estimated 7,500 brides got married Wednesday across the U.S., a 1,446 percent increase from the less significant 12-12-11, according to a survey by David’s Bridal.
The Viva Las Vegas Wedding Chapel offered 40 different wedding packages just for Wednesday, six of which include an Elvis impersonator. Others include pirate, gangster and gothic themes. There were 100 couples scheduled to walk down the aisle from midnight to midnight, ABC reports.
Soon-to-be newlyweds weren’t the only ones excited about Wednesday. Some pregnant women have asked for timely ceasarean sections or labor inductions.
"I have one patient who actually needs to have a C-section ... and early in the pregnancy she said, 'Oh can I have it on 12-12-12?' so we scheduled it months ago," said Julian-Wang an OB/GYN at Pasadena's Huntington Hospital in California told the Pasadena Star-News. "I think she just thought it was a cool birthday."
On the other side of the country, Kiam Moriya, from Alabama, turned 12 at 12:12.
"It's like one minute out of a whole lifetime," Moriya told AL.com. "You know, it's all 12s."
For years and years, people have paid attention to special dates and felt superstitious on days like Wednesday.
The New York Times printed an article 100 years ago Wednesday that said “For those who delight in that sort of amusement to-day is a day to celebrate by writing a great many letters and dating them […] Those who put off their writing after to-day will never again while they live have this opportunity!”
Numerologists believe 12-12-12 in particular is more than just repetition. Swetta Jumaani told CNN that 12 is considered a good number because the digits add up to three, which corresponds with the largest planet Jupiter and with wealth.
"If you're in a business of trading money, or the buying and selling of anything, (Wednesday) is a good day to make investments," the Indian numerologist said. "If you want to buy something — property, if you want to buy gold — it'd be a good day."
Wednesday night is also a special for music lovers, as several big name artists — some from Superstorm Sandy-ravaged New Jersey — will come together for a charity show to benefit Sandy victims. The concert, called “12-12-12,” will include performances from Bruce Springsteen and the E Street Band, Paul McCartney, the Rolling Stones, the Who, Eric Clapton, Billy Joel, Kanye West, Alicia Keys and Bon Jovi.
Because Wednesday is only 9 days before the Mayan’s purported apocalypse, those who were expecting an unusual worldwide event might have been disappointed. But for every person who saw Wednesday as significant, there’s an equal number of nay sayers.
“Guess what? EVERY DAY ONLY HAPPENS ONCE IN HISTORY! Yesterday was the first and only 12/11/12 and tomorrow will be the only 12/13/12 #121212,” Twitter user JHL2311 tweeted.
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