The Washington Post is taking a further step into the digital future of media with the launch of a new political channel.
The newspaper — home to reporters Bob Woodward and Carl Bernstein of “Watergate’’ fame — said it will launch the website, featuring “hundreds of easily watchable clips,’’ this summer.
The clips will total more than 30 hours of content.
In a memo obtained by the journalism website JimRomenesko.com
, the paper’s new executive editor Marty Baron told staffers the channel “will be produced in collaboration with the politics reporting team.’’
He said the Post plans to “introduce a more immersive, interactive video experience’’ on its website, with clips “featured prominently on the homepage and within articles.’’
Steve Schiffman, former president of National Geographic Channels, developed the business plan for the project, Baron said.
The Post’s video expansion comes on the heels of other general news websites that have added video to their contents.
Newspapers including The New York Times, Wall Street Journal and New York Daily News have all beefed up video offerings on their websites in the past year.
Web-only news sites like Politico, The Huffington Post, Buzzfeed and The Blaze have also expanded their digital TV content, with Huffington Post and The Blaze launching full-fledged online channels.
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