Black Friday Deals Get An Even Earlier Start at Walmart

Image: Black Friday Deals Get An Even Earlier Start at Walmart

Monday, 18 Nov 2013 07:09 AM

By Clyde Hughes

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Feeling the pressure from rivals this shorter holiday season, Walmart announced it will hold major sales events at 6 p.m. and 8 p.m. on Thanksgiving, according to USA Today.

USA Today reported that stores are combatting a holiday season that is six days shorter because of a late Thanksgiving and low rates of consumer confidence following the government shutdown.

"We saw even in the last two years, when stores were opening Thursday, they weren't necessarily kicking off their promotions on Thursday — the best deals wouldn't necessarily start at 6 p.m. and 8 p.m.," online deal expert Brad Wilson told USA Today. "This really shifts the focus."

Editor's Note: ObamaCare Is Here. Are You Prepared?

NBC News reported that Walmart plans to push additional sales through social media and its website along with advertised "manager's specials." Those specials, NBC News said, can come on the store's Facebook page where managers can lower prices for an entire category and curate deal maps on its website while shoppers are in the store.

"We're always looking at what's going on in the competitive environment," Duncan Mac Naughton, executive vice president, chief merchandising and marketing officer for Walmart U.S., told NBC News. "Our goal is to have a lot of folks come shop with us at 6 p.m."

Wal-Mart will issue wristbands to shoppers so they can browse the store for other items while waiting for sales to start, according to NBC News.

"Black Friday is our day — our Super Bowl — and we’re ready to prove once again that no one does it better than Wal-Mart," Bill Simon, president and chief executive of Walmart U.S., told the Wall Street Journal's Market Watch in a statement.

Other outlets have upped the ante this holiday season. Market Watch reported that Target announced on Monday that it will open on Thanksgiving Day at 8 p.m., two hours earlier than in 2012. Toys "R" Us jump in Monday as well, announcing that it will open at 5 p.m. that day, noted Market Watch.

"Even though there are people still crazy about Black Friday and willing to camp out, some consumers are weighing whether it's worth going," DealNews.com features director Lindsay Sakraida told USA Today. "It's going to be more of a trend to have stores saying, 'Here's an item that you absolutely will get when you come.'"

Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll

Related stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Cambodia HIV Outbreak: 100-Plus People Diagnosed; Investigation Sought

Friday, 19 Dec 2014 18:50 PM

More than 100 HIV infections in a single Cambodian village have spurred the country's prime minister to ask for an inves . . .

Slender Man Case: Two Girls Competent to Stand Trial in Stabbing

Friday, 19 Dec 2014 18:26 PM

Two girls who allegedly stabbed a 12-year-old friend over the online game Slender Man are competent to stand trial for a . . .

Kate Upton Sexiest Woman Alive; Model Apologizes to Teen Brother

Friday, 19 Dec 2014 17:52 PM

Model Kate Upton was selected as People magazine's first Sexiest Woman Alive, a month after Chris Hemsworth received the . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved