Dow Jones announced Thursday that the Wall Street Journal is cutting ties with the technology news website AllThingsD by the end of the year.
Longtime Wall Street Journal reporter Walt Mossberg, who co-founded the website with Kara Swisher, a former WSJ columnist, will leave the newspaper by year's end, as well.
Urgent: Should Obamacare be Repealed? Vote Here Now
"For years, Dow Jones/The Wall Street Journal has enjoyed working with Walt Mossberg and Kara Swisher... however, after discussions, both parties have decided not to renew the agreement," Gerald Baker, editor-in-chief of Dow Jones and The Wall Street Journal, said in a statement.
Mossberg started writing a column on personal technology in 1991 for WSJ, and it became a go-to source for tech junkies. AllThingsD was created in 2007, as an interest in technology news grew.
"We thank Dow Jones for letting us run an entrepreneurial news business inside the larger firm," Mossberg and Swisher said in the WSJ story posted Thursday. "However, we feel it's time to move to a more independent structure."
Baker announced in the WSJ announcement that the newspaper planned on expanding its technology coverage with the addition of 20 editorial staff members – including reviewers, bloggers, visual journalists, editors, and reporters.
Mossberg and Swisher are in talks with other media companies, such as Comcast Corp.'s NBCUniversal, and other investors, for possible partnerships.
Thursday that AOL, its owner, may be interested in doing business with Mossberg and Swisher. AOL also owns Engadget, Autoblog and Patch.
"Negotiations have been going on for some time and sources tell us that this is largely due to the fact that Walt Mossberg and Kara Swisher, the founders and standard-holders of the ATD brand, have been looking for funding to expand the business, rather than simply selling out to a larger media publication," TechCrunch reported.
Urgent: Will Obamacare Hurt Your Wallet? Vote Here Now
Apple's Tim Cook Talks Wearable Tech, as in Google Glass (video)
© 2013 Newsmax. All rights reserved.