US Patent Office Rejects Google's 'Glass' Trademark Request

Image: US Patent Office Rejects Google's 'Glass' Trademark Request

Friday, 04 Apr 2014 09:57 AM

By Alexandra Ward

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
The U.S. Patent and Trademark Office has denied Google's request to trademark to term "Glass" in reference to its wearable personal computer device.

The search giant already owns the trademark for the full name of its product, Google Glass, but also tried to trademark the word "Glass," according to the Wall Street Journal.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

"They just want to call it 'Glass.' They don’t want to have to call it 'Google Glass,'" Josh Gerben, a trademark attorney in Washington, D.C., told the Journal.

Google reportedly first attempted to trademark the word "Glass," styled in a futuristic font, last year but was denied for two reasons. The U.S. Patent Office felt that the term could cause "consumer confusion" because it's too similar to other products on the market, like Microsoft's SmartGlass.

The patent office also objected because the word "Glass" is "merely descriptive," and generic terms cannot be trademarked under federal law.

Google hit back and sent the U.S. Patent Office a 1,928-page letter two weeks ago, though the Journal noted that most of the letter was news article clippings to provide evidence that the product is well known and that calling it "Glass" wouldn't confuse consumers.

The company's trademark attorneys also argued that "Glass" is not merely descriptive because "the frame and display components of the Glass device do not consist of glass at all." The wearable computer is made of titanium and plastic.

Experts say that Google is not required to hold a trademark to call its product "Glass" or market it as such, but doing so would make it a lot easier if, in the future, the company receives an infringement claim.

No word yet on the Patent Office's response to Google's letter.

Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll

Related Stories:

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Top Stories

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved