Tweets just went from 140 characters to six seconds.
Twitter officially launched Vine on Thursday, a new video-sharing app that gives users the option to add six-second snippets of looping video to tweets and other social media. Users already are clamoring over the new option, posting their little clips online. Here's what it looks like in action:
The app works like the image format .gif, where the media plays in an infinite loop. But Vine posts are actually .mp4 movie files, including sound. Unlike infinite .gifs, which compromise image quality by compressing colors, Vine posts are high-quality, full-spectrum loops.
Some critics have noted the endless playback aspect can get annoying very quickly, and TechCrunch
writes that adding a functional play/pause button to the app could be the next step.
Not every Twitter user can use Vine yet. It's currently available only on the iPhone and iPod touch, so techies on devices using Android or other platforms are currently out of luck.
Twitter acquired Vine in October 2012, before the three-man startup had a chance to launch. With a little tweaking and development, Vine was ready for Twitter integration. It's just one of many video-sharing services available, entering the field of competition with Viddy, Vyclone, Keek, and Tout.
The launch of a new media option for the Twitter platform could reinvigorate users. In December, Instagram, the popular photo-sharing and editing app, yanked its integration from Twitter's API, leaving some users steamed.
Though Twitter's multimedia partner and photo-host company Photobucket also has video capability, Photobucket decided to head in a different direction, working instead with a company called aviary.
Twitter announced the app's launch on its official blog
Here are some of the best posts using the app so far:
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