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Twinkies Return: Cakes Back Next Week With a Longer Shelf Life

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By Newsmax Wires   |   Monday, 08 Jul 2013 05:50 PM

Twinkies will return to shelves next week on July 15, and they might be able to stay there longer. New owner Hostess Brands LLC has extended Twinkies' shelf life three weeks longer than before, giving them a shelf life of 45 days, Reuters reports.

A spokeswoman for Hostess, Hannah Arnold, says the change to extend the shelf life was actually made by the old company that went bankrupt, with the longer-lasting cakes first hitting shelves on Nov. 1 of last year.

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But the old company went out of business and stopped production just weeks after that, meaning the Twinkies most people are familiar with had the shorter lifespan.

Arnold declined to say what changes were made to extend the shelf life, saying that it is proprietary information.

The New York Post also reported last week that Hostess will start freezing some of its cakes to extend their shelf life. That means that Twinkies would be delivered to stores frozen so retailers can stamp their own expiration dates on the cakes.

Arnold said in a statement that "a select number of retail customers" representing about 10 percent of its distribution made the request for frozen products. She declined to say which retailers requested the frozen Twinkies.

Hostess shuttered its factories this past November, after years of management turmoil and a failure to reach a contract agreement with its second biggest union. Its brands were sold off in chunks to different buyers; Twinkies and other Hostess cakes were purchased by Apollo Global Management and Metropoulos & Co., which also owns Pabst Brewing Co.

As to whether the freezing would affect the taste, Arnold said in a statement that "any suggestion that Hostess is changing the integrity of the iconic snack cakes consumers have loved is completely untrue."

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