The Onion Print Edition Ending for Good — and It's No Joke

Image: The Onion Print Edition Ending for Good — and It's No Joke

Friday, 08 Nov 2013 05:09 PM

By Robin Farmer

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Satirical newspaper and website The Onion is ending its print edition, deciding a move to an all-online format will better position The Onion for another 25 years. The last editions will publish on Dec. 12.

The nation’s most famous mock newspaper — at one time distributed for free in 17 cities — is dealing with the serious realities of the newspaper business it pokes fun at: costs.

Editor's Note: ObamaCare Is Here. Are You Prepared?

“We love print, but it's hard to make money doing it,” Onion President Mike McAvoy said, acccording to Crain's Chicaco Business. “It's hard to protect the past. You can't. The world moves too quickly.”

McAvoy said the company's focus in recent years has been on "growing the digital side" of the business.

A paid subscription for the weekly started by two University of Wisconsin juniors in Madison in 1988 was never an option as its longtime readers are used to not paying for the paper and a key younger audience, ages 18 to 34, won't start paying, McAvoy believes.

In recent years, The Onion tried to cut costs and contracted out some work, the Chicago Tribune reported. The Chicago Tribune Media Group took over ad sales, printing, and distribution in the local market three years ago. The company moved its headquarters to Chicago last year after a decade in New York.

The Onion is focusing on other projects such as creating advertiser-sponsored content and its appeal is marketable, Ken Doctor, an industry consultant and author of “Newsonomics” told Crain's. “Everyone knows The Onion's sensibility. If you go to an advertiser, they're going to understand what that means immediately.”

The Onion is also working with Amazon's new Amazon Studios to create a TV series called “Onion News Empire,” which is scheduled to premiere in 2014.

"We believe our move to an all-digital brand, alongside our content — which is funnier than ever — will position us for continued success the next 25 years," McAvoy said in a statement.

Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
[Error loading the WebPart '']
Value cannot be null. Parameter name: virtualPath
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Val Kilmer Weight: Star Sheds Pounds, But Has It Gone Too Far?

Tuesday, 23 Dec 2014 18:55 PM

Actor Val Kilmer is drawing attention for his dramatic weight loss.
The "Batman Forever" star, 54, was seen shoppin . . .

McDonald's: Gun Pulled by Man Over Missing Drive-Thru Cheeseburger

Tuesday, 23 Dec 2014 20:12 PM

A man in Nashville, Tennessee, is accused of pulling a gun in a McDonald's restaurant and complaining that his drive-thr . . .

Amy Van Dyken: Accident Changed Outlook and 2015 Will Be 'Awesome'

Tuesday, 23 Dec 2014 19:57 PM

Olympic gold medalist swimmer Amy Van Dyken is showing an increased appreciation for life after an ATV accident this sum . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved