Taco Bell Waffle Taco: Breakfast Item Tested at Select Locations

Image: Taco Bell Waffle Taco: Breakfast Item Tested at Select Locations

Thursday, 16 May 2013 12:25 PM

By Megan Anderle

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Breaking away from the gordita crunches and nachos they're known for, Taco Bell is testing a Waffle Taco, keeping with the fast food trend of using waffles as a vessel for sandwiches.

The meal made its big debut in some select Orange County, Calif. locations and is now available at 800 locations in 10 states, according to the Los Angeles Times.

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Served until 11 a.m. daily, the meal comes steaming in foil with a sausage and scrambled egg folded into the waffle. A packet of syrup is included.

The Waffle Taco is listed at 89 cents, but that could change if the item hits the national market. Taco Bell often offers test items at a discount to encourage customers to try it and get feedback, according to Brand Eating.

The idea to put eggs, cheese, and meat on waffles started as a small movement among foodies, sold in local shops in Southern California like Bruxie and The Iron Press, but it has since evolved into a mainstream trend, with both Dunkin’ Donuts and Jack in the Box releasing their own versions of a waffle sandwich over the past couple years, according to Food Beast.

The move makes Taco Bell the latest fast-food chain to attempt to nab a bigger share of the early morning market. Additionally, the fast-food giant now offers fruit-topped oatmeal and a chocolate-chip sandwich, according to the LA Times.

Brand Eating broke the news, posting an Instagram photo of a local's Waffle Taco.

"Oh, Taco Bell ... #waffletaco#itsdelicious#callitwafflebell," sarah1ch5 wrote with the photo.

Fellow Instagrammers had a range of responses, from "That is awesome!" to "Why? Just Why?"

The user promptly responded, "Don't hate . . . It was awesome!"

Louise Carson, who lives in Southern California, told the Los Angeles Times she has been ordering Waffle Tacos in the morning and then offering them to her kids as after-school snacks.

“I pass them out in the car during pickup time and they have a bite before we go to different sports events," she said. "It’s handy, and the price is right.”

The LA Times reporter who tasted the item had a different take.

"The waffle part of the taco is mushy, and the meat has a slight rubbery texture that is not uncommon with fast-food items," Anh Do wrote.

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