Taco Bell and McDonald's continue to trade social media barbs this week as the two fast-food chains battle for the top spot in the $50 billion-a-year breakfast market.
It started last week when Taco Bell launched its new 14-item breakfast menu, which includes such creations as the Waffle Taco, the A.M. Crunchwrap, and Cinnabon Delights.
The Mexican fast-food joint then released a companion ad featuring 25 real people named Ronald McDonald professing their love for Taco Bell
, as if the beloved McDonald's clown had jumped ship.
McDonald's then countered with its own marketing campaign: Free cups of McCafe coffee during regular breakfast hours from March 31 through April 13.
The chain also took to Twitter with a funny photo of Mayor McCheese assuring customers that Ronald McDonald's favorite restaurant is still his namesake.
McDonald's also tweeted out a picture of Ronald McDonald petting a little Chihuahua — presumably Taco Bell's mascot — and saying, "Imitation is the sincerest form of flattery."
Taco Bell finally retaliated with a cheeky Instagram video.
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