Taco Bell Breakfast War With McDonald's Has No Winner, Just a Loser

Tuesday, 29 Apr 2014 06:19 PM

By Angela Deines

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
There is no clear winner yet as Taco Bell and McDonald’s continue to battle it out for breakfast supremacy, but there does appear to be a loser in the war for consumers’ morning taste buds.

Because both mega chains are facing stiff competition from other restaurants, it’s too soon to know when or if either of the mega chains will "win," but for now, the loser appears to be the shareholders, The Fiscal Times reports.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

McDonald’s same-store sales and company earnings have continued to fall for eight months in a row, according to The Fiscal Times, and expensive marketing campaigns against the growing field of competitors are eating into profits. McDonald's CEO Don Thompson has announced he will be introducing a new marketing campaign soon, which expected to tout that McDonald’s prepares breakfast fresh without using microwaves.

Taco Bell rolled out its waffle taco and other breakfast options in March, but according to Business Insider, Taco Bell isn’t expected to blow away their competition any time soon, either.

Yum Brands Chairman and CEO David Novak told analysts last week that he expects his company to gain about $100,000 in “incremental business” in their Taco Bell breakfast sales which would constitute about 7 percent of the chain’s overall sales revenues. That compares to 25 percent that McDonald’s has in breakfast sales and Hardee's' 45 percent.

While McDonald’s and Taco Bell may be trying to win the breakfast wars, they continue to get stiff competition from “fast casual” chains like Panera and Chipotle that are beginning to offer healthier menu options.

Urgent: Assess Your Heart Attack Risk in Minutes. Click Here.

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Cambodia HIV Outbreak: 100-Plus People Diagnosed; Investigation Sought

Friday, 19 Dec 2014 18:50 PM

More than 100 HIV infections in a single Cambodian village have spurred the country's prime minister to ask for an inves . . .

Slender Man Case: Two Girls Competent to Stand Trial in Stabbing

Friday, 19 Dec 2014 18:26 PM

Two girls who allegedly stabbed a 12-year-old friend over the online game Slender Man are competent to stand trial for a . . .

Kate Upton Sexiest Woman Alive; Model Apologizes to Teen Brother

Friday, 19 Dec 2014 17:52 PM

Model Kate Upton was selected as People magazine's first Sexiest Woman Alive, a month after Chris Hemsworth received the . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved