Tags: taco bell | breakfast | war | mcdonalds | mcgriddle

Taco Bell Breakfast War Escalated by McDonald's McGriddle (Video)

Tuesday, 15 Apr 2014 07:25 AM

By Alexandra Ward

The Taco Bell breakfast war raged on this week as McDonald's followed up its free coffee push with a new marketing campaign for the McGriddle in hopes of edging out the infamous Waffle Taco.

A recent Citi Research survey interestingly found that consumers prefer Taco Bell's new 14-item breakfast menu over the McDonald's one 33 percent to 24 percent.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

"The initial indications are positive for Taco Bell," Citi Research analysts wrote in a report. "While this development is clearly not a positive for McDonald's, it is still early and it may be possible for both McDonald's and Taco Bell to continue to grow at breakfast at the expense of other competitors."



Taco Bell unveiled its new breakfast menu, which features such creations as the Waffle Taco, A.M. Crunchwrap, and Cinnabon Delights, last month with a wave of advertising targeting its top competitor — McDonald's.

The chains traded social media barbs on Twitter, YouTube, and Instagram over the last few weeks, with Taco Bell going after Ronald McDonald and McDonald's using the Mexican restaurant's iconic Chihuahua mascot in one of its Twitter ads.

In what appeared to be an attempt to lure back customers, McDonald's then announced it was offering free cups of McCafe coffee from March 31 to April 13, and now it seems the chain has launched a new McGriddles campaign.

The campaign includes new commercials and an interactive website, which playfully showcases how the pancake/muffin hybrid helps out in different life situations.

"You know it's a McGriddles Morning when the dog drools enviously at you . . . and you don’t even have a dog (Once you get a McGriddles, you'll get it)," one of the blurbs reads.

"You know it's a McGriddles morning when your boss promotes you. To his own position (Once you get a McGriddles, you'll get it)."




Urgent: Assess Your Heart Attack Risk in Minutes. Click Here.

Related Stories:

© 2015 Newsmax. All rights reserved.

Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Pennsylvania Scout Leader Charged With Swiping $10K From Troops

Thursday, 29 Jan 2015 15:36 PM

A Pennsylvania scout leader has been charged with stealing more than $10,000 from a Cub Scout pack and a Girl Scout troo . . .

Fossilized Human Jawbone Could Have Ties to New Kind of Ancient Human

Thursday, 29 Jan 2015 15:15 PM

A fossilized human jawbone found in a fishing net in Taiwan’s Penghu Channel may hold clues to a previously undiscovered . . .

2 Chainz, Pot-Smoking Rapper, May Run for Mayor of Georgia Town

Thursday, 29 Jan 2015 14:34 PM

Rapper 2 Chainz is considering a run for mayor in his hometown of College Park, Georgia, the “Mercy” star told XXL Magaz . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved