Taco Bell Breakfast War Escalated by McDonald's McGriddle (Video)

Tuesday, 15 Apr 2014 07:25 AM

By Alexandra Ward

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
The Taco Bell breakfast war raged on this week as McDonald's followed up its free coffee push with a new marketing campaign for the McGriddle in hopes of edging out the infamous Waffle Taco.

A recent Citi Research survey interestingly found that consumers prefer Taco Bell's new 14-item breakfast menu over the McDonald's one 33 percent to 24 percent.

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

"The initial indications are positive for Taco Bell," Citi Research analysts wrote in a report. "While this development is clearly not a positive for McDonald's, it is still early and it may be possible for both McDonald's and Taco Bell to continue to grow at breakfast at the expense of other competitors."



Taco Bell unveiled its new breakfast menu, which features such creations as the Waffle Taco, A.M. Crunchwrap, and Cinnabon Delights, last month with a wave of advertising targeting its top competitor — McDonald's.

The chains traded social media barbs on Twitter, YouTube, and Instagram over the last few weeks, with Taco Bell going after Ronald McDonald and McDonald's using the Mexican restaurant's iconic Chihuahua mascot in one of its Twitter ads.

In what appeared to be an attempt to lure back customers, McDonald's then announced it was offering free cups of McCafe coffee from March 31 to April 13, and now it seems the chain has launched a new McGriddles campaign.

The campaign includes new commercials and an interactive website, which playfully showcases how the pancake/muffin hybrid helps out in different life situations.

"You know it's a McGriddles Morning when the dog drools enviously at you . . . and you don’t even have a dog (Once you get a McGriddles, you'll get it)," one of the blurbs reads.

"You know it's a McGriddles morning when your boss promotes you. To his own position (Once you get a McGriddles, you'll get it)."




Urgent: Assess Your Heart Attack Risk in Minutes. Click Here.

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Cambodia HIV Outbreak: 100-Plus People Diagnosed; Investigation Sought

Friday, 19 Dec 2014 18:50 PM

More than 100 HIV infections in a single Cambodian village have spurred the country's prime minister to ask for an inves . . .

Slender Man Case: Two Girls Competent to Stand Trial in Stabbing

Friday, 19 Dec 2014 18:26 PM

Two girls who allegedly stabbed a 12-year-old friend over the online game Slender Man are competent to stand trial for a . . .

Kate Upton Sexiest Woman Alive; Model Apologizes to Teen Brother

Friday, 19 Dec 2014 17:52 PM

Model Kate Upton was selected as People magazine's first Sexiest Woman Alive, a month after Chris Hemsworth received the . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved