T-Mobile is trying to prove that breaking up isn’t hard to do as it launches a new program paying early termination fees if you switch to their phone service from another carrier.
The country’s No. 4 carrier said this week that customers can collect up to $650 in credit after trading in their phone if they switch carriers.
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T-Mobile’s chief executive, John Legere, said the company is making the move because the industry is “just broken,” The New York Times reported
. “What we are gong to do is force the industry to get healthier.”
T-Mobile last year eliminated roaming fees that can add up for customers who use their phone or data services in foreign countries. It also allows customers to upgrade their phones after just six months.
The latest move enables customers to trade in their smartphone for up to $300 in credit while collecting $350 for each line that comes with a termination fee.
T-Mobile’s offer comes after AT&T said it would offer a $200 credit to T-Mobile customers who switch. It also offered up to $250 for those customers who trade in their old phones.
Legere, who made the T-Mobile offer public at the Consumer Electronics Show in Las Vegas, said AT&T’s deal will benefit his company.
“If it doesn’t work, they’ll pay you to come back,” he said, according to The Huffington Post.
T-Mobile, the website reported, said it added nearly 1.7 million customers in the fourth quarter of 2013, up from a little more than 1 million net additional customers in the third quarter.
USA Today says T-Mobile’s nationwide 4G LTE network
spreads across 273 metro areas to reach 209 million people. It added 4.4 million customers in 2013.
T-Mobile says 4 out of 10 families are reluctant to switch carriers because of hefty termination fees.
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