T-Mobile CEO John Legere Ejected After Crashing AT&T Bash

Wednesday, 08 Jan 2014 01:34 PM

By Clyde Hughes

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T-Mobile CEO John Legere was ejected from an AT&T bash in Las Vegas held in conjunction with the Consumer Electronics Show Monday night because he was an uninvited guest.

Roger Cheng, executive editor of the technology website CNet.com, posted a photo of Legere at the AT&T party, which featured hip hop artist Macklemore, shortly before Legere was escorted out, according to CNN Money.

Legere went on to brag about attending – and getting booted from the party in a couple of tweets.

It appeared that Legere won a couple of fans by crashing the rival's party in connection with the CES 2014, which draws the top tech companies annually.

According to CNN Money, it was no surprise that Legere would crash the AT&T party, considering his efforts to go after its customers. Last March, T-Mobile effort to eliminate long-term carrier contracts started to change the cellphone playing phone.

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CNN reported that AT&T, last week offering customers $200 credit per phone line and another $250 in smartphone trade in if they switched from T-Mobile to AT&T.

According to tech website BGR, AT&T's move was a preemptive strike to T-Mobile's rumored plan of doing the same as part of T-Mobile's "Uncarrier 4.0" initiative.

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