Super Bowl Ticket Prices Plunge Less Than a Week Before Game

Tuesday, 28 Jan 2014 01:23 PM

By Alexandra Ward

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Ticket prices for this weekend's Super Bowl matchup between the Denver Broncos and Seattle Seahawks took a nosedive over the weekend as analysts predict that Sunday's game could be the least expensive Super Bowl since 2002.

Though ticket prices hit a record high last week, they took a tumble over the weekend, the cheapest price of a seat falling from about $2,200 to a low of $1,150, the New York Post reported.

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As of Monday, more than 18,000 tickets were available through secondary market websites.

"Everyone had this notion at the beginning of the process that this would be a hot ticket and prices would match everything else in New York," Chris Matcovich of secondary ticket marketer told the Post. "The fact of the matter is that is not the case, and it doesn’t look like that will be the case a week out."

For comparison's sake, the average price for a weekend-before-the-game ticket was $2,512 in 2013, $3,127 in 2012, and $3,513 in 2011.

"There's effectively no way that this game will be the most expensive Super Bowl ever when it’s all said and done," Connor Gregoire of said. "It looks increasingly that this year’s Super Bowl will be the least expensive since XXXVI in 2002 [when] tickets were selling far under face value on game day."

The ticket prices likely dropped as fans worry about what the weather will be like come Sunday as the East Coast freezes its way through another polar vortex.

But Lance Patania, president and CEO of Prominent Tickets, a ticket brokerage in Glen Rock, N.J., said it's more than just the cold.

"The issue with the weather is one thing, but the teams are not drawing," he told USA Today. "If this game was in San Diego or Miami, it would still not be a good ticket because the teams are not sexy. ... You don't have these huge fan bases that you would have if Washington or Dallas or New York or someone else was in it."

The Post's Jeane MacIntosh also noted that fans of the two Western teams might have a tough time traveling to New Jersey for the game, which could contribute to the falling ticket prices.

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