Starbucks To Push New $1 Reusable Plastic Coffee Cup

Thursday, 03 Jan 2013 10:19 AM

By Dale Eisinger

  Comment  |
   Contact Us  |
|  A   A  
  Copy Shortlink
In an iffy experiment, Starbucks is rolling out a $1 reusable plastic coffee tumbler to reduce waste from its current paper coffee cups and to appeal to an environmentally conscious public.

The Seattle-based coffee retailer, the world's largest, is already test marketing the new cup in 600 Pacific Northwest stores and will start selling the cups in all of its U.S. and Canada stores soon. Jim Hanna, the director of environmental affairs for Starbucks, said customers in the test market were using disposable paper cups 26 percent less than previously.

Because of the cup's relatively low cost to customers, Starbucks is hoping more people will curb their throw-away cup habit. As part of the bargain, the company will offer a 10-cent discount to users bringing in the cup for subsequent purchases. Providing that happens, the tumbler would pay for itself after about 10 purchases.

The new tumbler is made of washable plastic and resembles its paper predecessor with the company’s famous green logo. Hanna notes that Starbucks baristas will rinse each cup with boiling water before use to curb the spread of germs that some critics are worried about.

Thousands of members of the public have signed petitions on calling for the phase-out of fast-food companies’ glut of disposable materials, including foam cups. McDonald's began testing a paper cup at some of its stores last year and Dunkin' Donuts plans to do the same this year,

Some environmental proponents are skeptical that the new Starbucks cup will have an impact on customers’ habits, pointing to the fact that consumers seem to respond more effectively when charged a fee for something like plastic bag use, rather than having an incentive to bring in an environment-saving item such as the tumbler — let alone paying for it.

"A bigger factor is human behavior," Conrad MacKerron, an official for a non-profit group advocating corporate social responsibility, told USA Today. "I have friends who are environmentalists, and they have trouble remembering their mug. We're so used to this disposable culture."

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact Us  |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Wiley Bridgeman, Ricky Jackson Freed Decades After Wrongful Convictions

Friday, 21 Nov 2014 20:23 PM

Wiley Bridgeman, 60, and Ricky Jackson, 57, were freed Friday after being imprisoned for nearly four decades for a 1975  . . .

Akai Gurley Accidentally Shot and Killed by NYPD Rookie Officer

Friday, 21 Nov 2014 20:04 PM

Unarmed 28-year-old Akai Gurley was accidentally shot dead by a rookie police officer in Brooklyn who was walking with h . . .

Jimmy Kimmel: Mean Tweets About Celebs Read Aloud by Said Celebs (Video)

Friday, 21 Nov 2014 18:57 PM

"Jimmy Kimmel Live" on Thursday brought back the popular, laugh-out-loud Mean Tweets, where celebrities read the cruel t . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved